French fashion expert Eugénie Trochu is making a bold statement this summer with her preference for exuberant florals over the typical delicate, pastel-colored prints. In her article, she discusses her recent realization that her taste is diverging from the mainstream, as she's been craving bold, retro florals reminiscent of 1970s wallpaper rather than the romantic, English garden-inspired styles prevalent in the market.
Trochu's personal interpretation of the trend is rooted in nostalgia and a celebration of excess. She finds comfort in the warmth and generosity of these bold prints, which evoke the fabrics of her childhood holiday homes. This contrast to the more contemporary, minimalist aesthetic is what makes these florals so captivating to her.
When it comes to wearing these bold florals, Trochu emphasizes the importance of discipline and nonchalance. She advises against overwhelming the bold print with excessive accessories or glamour, suggesting instead to keep it simple with minimal jewelry, flat sandals, and a discreet bag. Her ideal outfit includes a simple, yet colorful floral dress, reminiscent of an Italian sofa from the 1970s, paired with a pinned-up hairstyle and a few gold jewels.
The article concludes with a selection of fashion items that embody this bold floral trend, including dresses from brands like Mango, Alaïa, and Sézane, as well as accessories from Gucci and Chloé. Trochu's commentary highlights the importance of embracing personal style and stepping out of one's comfort zone, even if it means challenging the status quo of the fashion industry.
